Politics are a complicated subject. To simplify the way consumers really feel about the presidential candidates, Landor Associates and research firm Penn, Schoen & Berland asked survey respondents to compare them to brands.
The results were telling. While Democratic nominee Barack Obama was compared to Google, his Republican competitor John McCain was likened to AOL. Obama was also associated with BMW and Target, while McCain was linked with Ford and Wal-Mart.
[ Source : adweek ]
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